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Meet The Team

Noni Crawford

Director | Financial Adviser

Winner of the 2022 GPS Wealth ‘Young Gun’ Award

Nominated for the AFA Female Excellence in Advice Award

As the Financial Adviser and Director of Hello Wealth Noni provides unsurpassed attention to detail and a precise focus that sets her apart from other Financial Advisers in the field. Skills that allow her to actualise client goals while respecting their current needs.

Hello Wealth delivers fresh, sophisticated financial planning, incorporating the latest tech, service choice and strategic interim meetings with competitive and transparent pricing.

With nearly two decades in the finance industry Noni achieved her ADFP and Fellow Chartered Financial Practitioner Qualifications, now finalising the Master of Financial Planning for solid business grounding, priceless experience and invaluable technical aptitude.

Also a Justice of the Peace, Noni has built a solid reputation as an exceptional adviser promoting the Hello Wealth philosophy of integrity, trust and compassion.

More than just words these resonate strongly with her own core values as Noni derives great personal satisfaction from helping clients see that they have financial choice, protecting them from loss, and enabling them to accelerate wealth accumulation by supporting their financial journey.

Meet The Team

Anabel Reign

Founder | Chief Visionary Officer

Rachel O’Connor

Financial Adviser

Karen Eley

Money Coach

Jellise Yu

Practice Manager

Twisha Parekh

Financial Planning | Executive Assistant

Swi Tuladhar

Senior Paraplanner

Tiana Nguyen

Senior Paraplanner

Naomi Johnston

Creative Director

Charlotte Hough

Website + Online Services

Credentials

ASIC,   FASEA,   AFA,   JP

Anabel Reign

Founder | Chief Visionary Officer

ASIC Certified Financial Planner

Winner of the 2022 GPS Wealth ‘Young Gun’ Award

Nominated for the AFA Female Excellence in Advice Award

Previously Mrs Noni Anabel Crawford > Ms Anabel Reign

As the Founder | Chief Visionary Officer of Hello Wealth, Anabel provides unsurpassed attention to detail and a precise focus that sets her apart from other Advisers in the field. Skills that allow her to actualise client goals while respecting their current needs.

With two decades in the finance industry Anabel holds a Master of Financial Planning, and a Master of Business Administration for solid company foundations, priceless client experience and invaluable technical aptitude.

Also a Justice of the Peace, Anabel has built a solid reputation as an exceptional adviser promoting the Hello Wealth philosophy of integrity, trust and compassion.

Having built Hello Wealth from the ground up, Anabel’s strategic role of Chief Visionary Officer directs the business towards an efficient goal-based, technology friendly and client-centric pulse, setting the team apart from the previous modalities of the industry.

Rachel O’Connor

Financial Adviser

Rachel is passionate about financial wellbeing and determined to see her clients achieve financial freedom and success. She provides easy-to-understand guidance that helps her clients understand what to do and why.

By taking an empathetic, non-judgemental approach and truly understanding her clients deeper needs, she can then ensure that their finances are working for them to support their life right now and in the future.

Rachel started Flourix Wealth in 2019 and has worked in financial advice for over 14 years. She has a Bachelor’s Degree in Commerce from the University of Sydney, is a Chartered Accountant – Financial Planning Specialist (CA-FPS) and a Certified Financial Planner (CFP).

 

Outside of work, Rachel is a mum of two little boys, lover the beach and a committed but very slow runner.

Karen Eley

Money Coach

As a money coach Karen helps you get clear on what’s holding you back, while growing your confidence and giving you the knowledge and support you need to make better financial decisions and to feel more engaged with your money.

After working in the finance sector for over 20 years, including 14 years as a financial adviser, Karen saw the need for people to be better connected to their money – not only from practical money management but by considering your ‘relationship’ with money too.

Karen’s burning desire is to give you peace of mind in budgeting and managing your emotions around money so that your finances start to flow with ease, allowing you to leverage Noni’s strategic financial planning even further.

Karen holds a Bachelor of Business (Accounting) and two Diplomas in Financial Planning.  

Kim Mooney

Senior Paraplanner

Supplementing our Advisers with technical support in the development of strategic advice.

 

As the head Paraplanner for Hello Wealth, Kim holds a Bachelors Degree in Legal and Justice Studies and a Diploma in Financial Planning. She is responsible for the production of Statement of Advice documents, financial modelling and other financial planning strategy assistance with thorough research and keeping up to date with current compliance and market trends.

Kim brings her vast knowledge of the industry and variety of strategic and product provider information for unbiased and holistic advice.

Kim enjoys bringing professional and operational support for our Financial Advisers and clients, to enhance the financial benefits of all clients regardless of their life stage.

Jellise Yu

Senior Financial Planning Assistant

Provides sufficiency and an easy financial planning experience.

 

As the head Assistant at Hello Wealth, Jellise holds a Bachelors in Accounting and provides day-to-day management and support to all clients and the team by bringing administrative provision, implementation assistance, and client service support.

Jellise is a diligent person, she enjoys helping clients achieve their financial goals by providing a professional environment for them to enjoy the process.

Motivated by the fulfilment that she can help clients in their path of achieving financial freedom, she puts her all to provide efficacy, support, and guidance to accelerate clients wealth by working smart not hard.

 

You can reach Jellise via support@hellowealth.com.au

Twisha Parekh

Financial Planning Assistant + Business Administration

Enhancing the financial planning experience and business interface.
As a Financial Planning Assistant at Hello Wealth, Twisha holds a Bachelor’s degree in Accounting and Finance and comes with a vast industry experience in serving as an executive assistant and financial planning operations.

Twisha has a very dedicated approach and believes that accountability and responsibility goes hand-in-hand to attain the highest level of client satisfaction.

In addition her executive training is invaluable in enabling Hello Wealth to provide optimum service, technology and communications to all involved.

Twisha goes an extra mile to build a personal contact with clients to help them along their financial path and as a team, uncover opportunities to accelerate their wealth.

Swi Tuladhar

Senior Paraplanner

As a self-motivated and detail-oriented Paraplanner, Swikriti plays a pivotal role providing technical support in the development of our strategic financial plans.

 

Swikriti holds a Master’s degree in Business Administration and is well-equipped to handle the complex tasks involved in all financial planning scenarios.

 

Her responsibilities include supporting Anabel and Rachel by preparing comprehensive ‘Statement of Advice’ documents, conducting thorough research, and analysing data to successfully create tailored paths to wealth for our clients. 

With her technical proficiency and never-ending curiosity, she is always eager to take up new challenges and believes in the harmony between diligence and efficiency.

She is extremely organized and committed to her role within the team and we love having her as a part of it.

Tiana Nguyen

Paraplanner

Generates Statement of Advice documentation, Projections and analyses Strategies for all Client research.

 

The Lead Researcher for Hello Wealth Advisers, Tiana holds a Master of Business Administration and is also CFP® Certified. She is proactive and diligent in all her dealings.

She believes that hard work along with mindfulness in the workplace is the key to success and takes initiative in solving problems and learning new things.

Her inspiration in life is her family, using her own experiences to embody the perfect financial strategies for Hello Wealth Advisers and clients.

Naomi Johnston

Creative Director

Creates Digital Marketing and Brand Strategy for easily accessible Financial Planning

 

As the Brand and Marketing Strategist for Hello Wealth, Naomi transforms our digital marketing strategy and implementation, achieving heightened brand awareness so clients can benefit from financial planning in all stages of life.

Naomi is proud to work with Hello Wealth to exceed lead generation and brand objectives seamlessly and strategically.

Naomi is results driven and passionate about implementing high performing marketing solutions to optimise the strategic Hello Wealth vision.

Charlotte Hough | Fellow Agency

Website + Online Services Team

As the website and online services team, Charlotte of Fellow Agency is behind the scenes working on keeping the website content updated, and the tech side of things running smoothly, to ensure that the online Hello Wealth experience runs seamlessly.

Fellow Agency take pride in their ability to listen, whilst also providing experienced advice to ensure that the best outcome is reached for any given project.

Holding Bachelor’s in Multimedia Design and Media Arts, and with a combined 20+ years industry experience, this team work to deliver strategic design, and engaging digital experiences.

Looking to reach and
exceed your money goals?

Master Your Money | Online Wealth Coach is your step-by-step guide to insider financial planning secrets in a 12-module online format, covering every money-topic for all financial circumstances.

 

Provided in an easy to digest and hands-on format, the platform was built with you in mind so that you feel empowered to reach your financial goals, at your own pace in the comfort of your home!

Inclusions:

  • Unlimited Wealth Coach Access
  • Downloadable Wealth Bundle with Worksheets and Resources
  • Access to Supportive Facebook Group